Hana no Utage

Hana no Utage by Ito En

A floral celebration in every cup.

Let your senses bloom with Hana no Utage ("Banquet of Flowers") — a radiant ceremonial-grade matcha by Ito En, one of Japan’s most esteemed tea artisans. This exquisite blend is a tribute to the fleeting beauty of a springtime blossom, offering a graceful balance of floral aroma, soft umami, and a gentle, lingering sweetness.

Grown in shade to enhance its depth and vibrancy, Hana no Utage yields a lush, emerald green froth with a silky-smooth texture and refined complexity. Its delicate character makes it ideal for a quiet morning ritual or an afternoon moment of peace — a perfect choice for those who seek a softer, more nuanced matcha experience.

Why you'll love it:

• Ceremonial-grade matcha with floral notes and a mild, elegant profile
• Smooth, velvety texture with light umami and natural sweetness
• Shade-grown and stone-milled for optimal color, aroma, and taste
• Crafted by Ito En, a trusted name in Japanese tea tradition

Sip the season of blossoms with Hana no Utage, available now at Ujicha Matcha — where every cup is a celebration.