Iwai no Shiro

Iwai no Shiro by Shogyokuen – A Rare Celebration of Subtlety

Available exclusively at Ujicha Matcha, Iwai no Shiro is a refined, ceremonial-grade matcha crafted in Uji, Kyoto—the heartland of Japan’s most celebrated teas. This exceptional blend by Shogyokuen, a revered tea producer since 1827, is made from tender first-harvest leaves, shade-grown for maximum sweetness and depth, and stone-milled to an ultra-fine powder.

Graceful and delicately smooth, Iwai no Shiro translates to “White of Celebration,” a name that beautifully reflects its elegant, mellow flavor profile. With almost no bitterness and a lightly creamy mouthfeel, it offers a whisper of natural sweetness and a gentle umami finish. The aroma is soft and floral, making every sip feel like a calm, luxurious ritual. Ideal for those who seek a serene matcha moment, whether enjoyed as a comforting usucha (thin tea) or as a refined koicha (thick tea) for traditional tea ceremonies.

Perfect for daily wellness rituals or quiet morning meditations, Iwai no Shiro invites you to slow down and savor. Its beautifully balanced profile makes it especially approachable for both matcha connoisseurs and newcomers looking to elevate their self-care routines with something truly special.

• Flavor Notes: Soft umami, natural sweetness, almost no bitterness, delicate floral aroma
• Origin: Uji, Kyoto – first harvest, shade-grown tencha
• Ideal Preparation: Usucha or koicha; also exquisite in matcha affogato or minimalist lattes
• Producer: Shogyokuen – over 190 years of craftsmanship
• Elevates: Wellness rituals, morning clarity, mindful moments

Discover Iwai no Shiro at Ujicha Matcha and bring the quiet sophistication of Uji’s tea heritage into your daily rhythm.