Jurei

Jurei by Hokoen

Grace in depth. Purity in every sip.

Jurei — meaning “Longevity and Blessing” — is a refined ceremonial-grade matcha from Uji’s esteemed tea producer, Hokoen. This blend captures the essence of balance: deep, rounded umami meets subtle sweetness, all wrapped in a silky, harmonious finish.

Vibrant and velvety, Jurei is made from carefully shade-grown leaves, stone-milled to preserve their full aroma and character. Its smooth profile and rich green color make it perfect for usucha, while its depth of flavor satisfies even seasoned matcha connoisseurs.

Whether part of your morning ritual or a peaceful afternoon pause, Jurei is a cup to be savored — a symbol of quiet strength and graceful longevity.

Why you’ll love it:

• Ceremonial-grade matcha with rich umami and balanced sweetness
• Smooth, lingering finish with little to no bitterness
• Shade-grown and stone-ground in Uji by Hokoen
• Ideal for traditional preparation and thoughtful sipping

Embrace the calm and clarity of Jurei, now available at Ujicha Matcha — a timeless matcha for a mindful life.