Koun

Koun Matcha by Hokoen

Koun Matcha offers a versatile and elevated tea experience, delighting the senses with its ability to transform based on brewing style. As a light and creamy usucha (thin tea), it delivers a pleasantly sweet flavor that pampers the palate. When prepared as a koicha (thick tea), Koun offers a gentle yet satisfying richness, making it an excellent entry point into the world of koicha. Its quality surpasses most matchas traditionally used for usucha while providing an approachable introduction to the elegance of koicha.

The name "Koun" ("香雲") is steeped in meaning. "香" ("kou") symbolizes a rich and captivating aroma, while "雲" ("un") translates to "cloud." Together, they evoke the image of a tea so wonderfully fragrant that its aroma seems to ascend to the heavens, mingling with the clouds. This poetic name perfectly reflects the delightful and uplifting nature of Koun Matcha.

Why Choose Koun Matcha?

• Versatile Brewing Options: Enjoy as a creamy usucha or a gentle entry-level koicha.
• Exceptional Quality: A standout in both flavor and aroma, surpassing typical usucha-grade teas.
• Rich Heritage: Crafted by Hokoen, a trusted producer with over 160 years of expertise.

At Ujicha Matcha, we are proud to bring you premium teas like Koun Matcha, sourced directly from Hokoen’s plantations in Kyoto. With its vibrant aroma, finely milled texture, and balanced flavor, Koun Matcha is a tea that truly elevates your matcha moments, whether enjoyed daily or on special occasions.

Savor the heavenly aroma and taste of Koun Matcha—a tea that brings clouds of joy and serenity to your cup.