Matcha #0

Matcha #0 by YUGEN

Everyday matcha, thoughtfully made.

Matcha #0 is YUGEN’s most approachable blend — a perfect introduction to high-quality Japanese matcha without compromising on character. As the first in YUGEN’s four-tier lineup, this matcha offers a gentle balance of earthy notes, light umami, and a mild astringency that gives it a refreshing finish.

Crafted from shade-grown leaves and carefully stone-milled, Matcha #0 is ideal for daily sipping, matcha lattes, or anyone beginning their journey into the world of matcha. Its clean taste and versatility make it a staple for casual preparation, while still delivering the authenticity and care YUGEN is known for.

Why you’ll love it:

• Entry-level matcha with a clean, balanced profile
• Light umami, mild bitterness, and smooth texture
• Great for lattes, smoothies, or easy usucha preparation

Start your matcha ritual with Matcha #0, available now at Ujicha Matcha — because every journey begins with a first cup.