Iwai no Shiro

Iwai no Shiro by Izumien Meicha Honpo – Premium Uji Matcha
Now at Ujicha Matcha

A celebration in every sip—Iwai no Shiro is a rare and refined ceremonial-grade matcha from Izumien Meicha Honpo, one of Uji’s most respected tea producers. Grown in the lush tea fields of Uji, Kyoto—Japan’s most prized matcha-growing region—this first-harvest matcha is handpicked and stone-milled to preserve its vibrant color, velvety texture, and delicate flavor complexity.

Crafted for those who appreciate elegance in both ritual and taste, Iwai no Shiro reveals a sophisticated balance of gentle umami, delicate sweetness, and a clean, soft finish with minimal bitterness. Its aroma is fresh yet serene—earthy with floral undertones—inviting you to pause and savor a mindful moment.

Whether you’re whisking it as usucha (thin matcha), preparing it as a bold koicha (thick matcha), or adding it to a luxurious oat milk latte, Iwai no Shiro is versatile enough for your daily wellness ritual yet elevated enough for special occasions.

Why you’ll love Iwai no Shiro:

• Origin: First-harvest, stone-ground matcha from Uji, Kyoto
• Flavor Profile: Smooth umami, light natural sweetness, low bitterness, and a clean, refined finish
• Aroma: Fresh, grassy, and slightly floral—like a breath of Kyoto in spring
• Ideal For: Traditional whisked matcha (usucha or koicha), matcha lattes, or quiet afternoon rituals
• Presentation: Beautifully packaged for gifting or personal indulgence

Available exclusively at Ujicha Matcha, Iwai no Shiro brings the centuries-old artistry of Uji matcha into your modern wellness practice—with beauty, balance, and intention in every cup.