Izumi no Shiro

Izumi no Shiro by Shogyokuen – A Refined Ritual in Every Sip
Now available at Ujicha Matcha

Crafted for those who cherish quiet rituals and quality without compromise, Izumi no Shiro by Shogyokuen invites you into the serene heart of Japan’s Uji region—home to the most prized matcha in the world. Handpicked from the first harvest and meticulously stone-ground by a fourth-generation master, this ceremonial-grade matcha is as exquisite in taste as it is in tradition.

With a delicate balance of smooth umami, mellow sweetness, and just a whisper of bitterness, Izumi no Shiro delivers a flavor profile that’s both sophisticated and inviting. Its creamy texture and vibrant jade hue speak to its exceptional quality, while its soft, grassy aroma evokes the freshness of spring leaves kissed by morning dew.

Whether you prepare it as usucha (thin tea) for a calming daily ritual, indulge in a velvety koicha (thick tea) experience, or elevate your favorite matcha latte, Izumi no Shiro adapts beautifully to your wellness routine. It’s not meant for culinary use—it’s far too refined for that—but it is meant to be savored, celebrated, and shared.

Why you'll love Izumi no Shiro:
• Flavor Notes: Smooth umami, natural sweetness, minimal bitterness, delicate vegetal aroma
• Origin: Uji, Kyoto Prefecture – grown and produced by Shogyokuen, a family-run tea producer since 1827
• Harvest: First flush (Ichibancha), shade-grown for optimal flavor and nutrients
• Ideal Preparation: Best enjoyed as usucha or koicha; also perfect for premium lattes
• Appearance: Luminous green powder with a luxuriously creamy froth
• Experience: A daily moment of stillness and beauty, steeped in centuries of Japanese craftsmanship

Elevate your everyday with Izumi no Shiro—a matcha that doesn’t just taste exceptional, but feels like self-care. Available now at Ujicha Matcha, where premium tradition meets modern wellness.